Or you can use this link to access a 14-day trial on a Semrush Pro subscription. There are a few different SEO Anomaly tools out there to help you perform a site crawl. Before we move on to the next step, identify which pages on your site drive the most clicks from Google. Do this using the “Performance” report in Google Search Console. Once you’ve gathered all data, compile it into a clear report, prioritizing action items that will have the most impact.

SEO Audit Library

For some businesses, simply outranking competitors in search engines like Google is enough to claim a dominant market share. In 2022, where a business ranks on Google can make or break the company. After conducting an enterprise SEO audit, you will gain an understanding of what types of enterprise SEO services make the most sense for your organization. However, a timely audit allows you to spot and fix those bugs before they cause serious damage.

Optimizing these with keywords can help boost your pages in the SERPs. Images not only add relevance to web pages, but also improve engagement, and can help with rankings. Additionally, Google Images is one of the largest search engines by itself in the world. Here we include 5 quick checks to make sure your images are up to snuff.

A Practical Guide to Increasing Your Website’s Domain Authority for Better Rankings

Always aim to leave the reader with immediately actionable next steps such as calls-to-action or links to resources. In the first part of your website audit, I’d focus on how users navigate your website — from your homepage to blog posts, to landing pages, and any related content in between. Creating a website audit report that clearly communicates the site issues found (and what to do about them) is an easy job when you have the right tools. Website audits usually evaluate a site for its content and technical performance. For example, Google’s primary goal is to serve the best and most trustworthy content to users from reputable sources. Sites that comply with data privacy requirements will most likely be viewed as more authoritative than those that don’t have these essential legal policies.

In some instances, SEO audit services (like those from WebFX) will include implementing these recommendations. Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. WebFX will identify and determine the best way for you to optimize these files to ensure positive results. The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information.

To help, we’ve created this list of the 10 best technical SEO audit tools that you should know about. We’ll explain the key features behind each one, how it can help you make your website more search-engine friendly, and how to get access. An on page SEO audit is like a website health check, examining elements for search engine optimization and user experience. An enterprise SEO audit will also review your content’s overall quality and organic value. This includes reviewing all of your website’s keyword rankings, featured snippets in Google, and more.

Maybe you have lots of links from irrelevant directories or questionable foreign domains. Finally, go to the “Referring Domains” tab and look at the types of sites linking to you. The report labels pages as “Good,” “Needs improvement,” or “Poor.” Expand each issue to see the affected pages. Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details.

• It will also evaluate how friendly your website is to search engines and determine how easy it is for users to navigate your website to find the content they are looking for.
• Website audits also enable you to re-evaluate the effectiveness of your website in terms of lead generation and conversion.
• One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome.
• Your report also provides insight into the performance and usefulness of those keywords.
• Watch out for any sudden spikes in new, low-quality backlinks.

There are a lot of bloggers who receive money for promoting various content and products. While this may be lucrative in a short run, it can have disastrous consequences for your optimization. Simply put, stick to your guns and continue writing on one general topic. From an SEO perspective, it is really bad to have various conflicting topics that have nothing to do with the website’s main idea. On the other hand, individual bloggers who occasionally post will have their content indexed more slowly. In most cases, this will be the reason why some pages will not be shown.

Fixing them involves resolving server issues, correcting broken links, or updating robots.txt files to allow proper crawling. Google Search Console is an essential tool for monitoring how search engines interact with your website. Use it to check for errors, such as crawl issues, indexing problems, and security concerns. If Google struggles to access your site, it won’t be able to rank properly. Fixing errors reported in Search Console is crucial to maintaining your site’s visibility.