Analyze their top keywords, backlinks, and organic performance. Find out what’s working for them and use that intel to boost your own strategy. Yoast makes it super easy to optimize your WordPress site for search engines. Using the Free On-Page SEO Checker, you can see whether any of your website’s pages have any on-page SEO issues that might negatively impact your site’s search engine rankings. Off-Page SEO refers to all the actions taken outside of your website to improve its credibility, trustworthiness, and authority.

In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL. Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results. Taking this step will help make the next steps much easier to do as you’ll be able to identify the target keyword (or other search terms) for your pages. In order to make the most of this On Page SEO checklist, I highly recommend performing keyword research for your core landing pages.

The H1 tag is sometimes referred to as the most important tag on a webpage. Keyword usage is the first thing you should consider when optimizing content. Even with all of Google’s modern algorithms, on-page SEO basics still play a major role in getting your website and content to rank in the SERPs.

Readability

This information is often displayed in the footer or header of a local business website, as well as on any “contact us” pages. You’ll also want to mark up this information using local business schema. Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative.

FAQs about on-page SEO services

By using machine learning, Google can determine the true intent of the user. Rankbrain gives Google the ability to deliver even more accurate results than with the Hummingbird update. After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent.

Instead of just placing random outbound links, choose your sources strategically. Then, organise all your content into a clear silo structure where similar content will be grouped together. Just check out my video below where I ran a test to see how important EXIF data is to Google. It will ensure people actually see what you have to offer and increase conversions. SEO Anomaly You should also make sure that your CTAs, products, services and offers are above the main drop-off point.

Use External (Outbound) Links

• If you’re going to go down the AI route, just bear in mind that – as with any type of content – it needs to be useful if it’s going to rank well.
• Properly optimizing your pages and content can lead to the quickest ROI for the amount of time and energy spent.
• While the basics of on-page SEO are crucial, there are also advanced techniques that can contribute to a more sophisticated optimization strategy.
• Search engines can’t “see” the images on a post, so they rely on the alt attribute along with computer vision algorithms, to help them understand what’s being depicted on an image.

Even adding original images to your content is the bare minimum today. Passage ranking means that Google ranks specific paragraphs or parts of your content instead of the whole page. Remember to incorporate synonyms and LSI keywords to rank the page for even more keywords. I’ve just released a free tool that uses Claude’s AI to analyze your content against Google’s actual human quality rater guidelines. These four tools will do everything you need to ensure that your content is perfectly optimised for Google. The bottom line is that if you aren’t following Google’s pop-up guidelines – you could be severely damaging your rankings.

Organic traffic to one of our pages before matching search intent and after. In our example, that can be definitions of guest blogging and guest post. First, find a site that’s ranking for a keyword you want to rank for. This step is all about keyword-optimizing your content for SEO. Every now and again a blogger will mention “link building” in a post.