Mangools is an SEO toolkit without the high price tag of premium tools. With Frase, you can easily check how top-ranking pages are structured. It lets you pull out key topics and build your own content outlines. One major difference between the two tools is how they source keyword data. This is great for prioritizing keywords by metrics like volume and difficulty.

SEO Gets Alternative: Google Search Console

For local businesses, trust and credibility are paramount – consumers rely heavily on reviews, ratings, and testimonials when deciding to engage with a business. Corry spent years in education when she felt a tug in her heart to leave the classroom and dive head first into entrepreneurship by opening a photography business on the island of Oahu, Hawaii. They know a thing or two about shifting seasons as female business owners BHS Links in their 40s.

Target Keywords With High Commercial Intent

On-Page SEO refers to optimizations that a website has control over. This includes things like optimizing title tags, meta descriptions, header tags, and internal linking. According to Google, AI-generated content is not against its Search Guidelines, as long as it’s not being created with the primary purpose of manipulating ranking in search results. So, if you want to try it, consider having a dedicated editor to review the machine-made content.

SEO strategies and best practices

But with a strong content SEO and backlink-building strategy, we managed to get one of our transportation partners to the top of the SERPs. What we’re trying to do with this step is not find keywords but rather build our awareness of the search landscape. Take note of everything you see, including the terms suggested after you type in your head term.

And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one. The tool’s recommendations are based on Google guidelines and SEO best practices. Internal linking is especially helpful if you use anchor text (clickable text) that describes what the linked page is about. For example, the Personal Keyword Difficulty (PKD %) metric indicates how hard it’ll be for your website to rank in Google’s top 10 results for a given keyword.

• For local businesses, trust and credibility are paramount – consumers rely heavily on reviews, ratings, and testimonials when deciding to engage with a business.
• SEO works by aligning your website with how search engines define good search results.
• They keep users engaged with your pages, enhance the quality of the information, and provide opportunities for you to rank and generate traffic to their host pages through image results.
• Think of this as a library, but one that stores web pages instead of books.
• These two tools will tell you how you can improve your site’s specific pagespeed issues.