To check your site’s mobile friendliness, use the Core Web SEO Anomaly Vitals report in Google Search Console. Pay attention to the mobile report, and address any URLs marked as poor or in need of improvement. Average engagement time reflects how long visitors were actively engaged with the content on your site. It’s also a good idea to check your site’s Google Analytics 4 reports. Metrics like engagement time and bounce rate can give you a sense of how good your site’s UX really is. It categorizes URLs as good, poor, or in need of improvement for both mobile and desktop users.

Optimize for mobile devices

SEO is a long-term strategy, and results can take weeks to months depending on your website’s authority, competition, and the effectiveness of your efforts. Small improvements, like optimizing on-page SEO or fixing technical issues, can yield quicker results, but major gains often require consistent effort over time. Partnering with influencers or engaging in niche communities can extend the reach of your content. Influencers with established followings can share your content with a broader audience, lending credibility and generating traffic. Similarly, participating in forums, groups, or platforms like Reddit or Quora allows you to share your expertise while subtly linking to your content where relevant.

Reduce duplicate content

Timely responses to reviews, both positive and negative, demonstrate your business’s commitment to customer service and help foster a positive image. Upload high-quality photos regularly to showcase your business’s interior, exterior, products, and services. Which can lead Google to show your content more prominently in search results. Always make sure to use keywords in their grammatically correct form. We recommend that you choose a relevant primary keyword for each page.

• At IONOS, you have a dedicated contact person for personalized advice, tips to boost your online success, and technical support.
• But in order to have long-term and impactful changes, more structural changes in Search are needed.
• To rank at the top of search results, content should reflect all four of these elements.
• Conducting regular SEO audits is vital for improving your Google ranking.

For example, when searching for a bakery, they’re not going to show them results that are more than an hour’s drive away. They’re going to show them results that are in their immediate vicinity. Claiming your listing also means that no one else could just go in and change your hours, contact information, or website. An unethical competitor could change your business phone number to their phone number and your website to their website, essentially taking all of your leads for themselves.

The main principle that guides higher ranking on Google is meeting the conditions established by these algorithms. Quick Sprout publishes original work by writers in the B2B space. All reviews are edited and fact-checked internally before publication. We will never gate an article or ask our readers to pay for our content.