I love seeing top rankings being conquered and helping users get solutions for their search queries. To decide when to update the ranking algorithm, Google primarily relies on both webmaster signals and user signals. Google closely monitors both what webmasters do with their pages and how users react to that content.

If your embedded video is hosted on YouTube, Google often shows a video rich result even in the absence of VideoObject schema markup. However, we do have a related, helpful video about YouTube SEO, so we decided to embed that at the end of the post instead. Paste your domain into Ahrefs’ Site Explorer and go to the “Top Pages” report to see those with the most estimated traffic. Go to the “Search Results” report in Google Search Console, click the “pages” tab, then sort the results by clicks from high to low. This shows the pages that received the most traffic from Google over the past few months.

This means that they’re likely to spend more time on your site. To truly succeed, it’s crucial to ensure your store is visible to potential customers. To understand these functions better, consider the rank of the value 100 in a dataset. Back in 2019, Google told us it would BHS Links be using mobile-first indexing on all new sites. This means that it makes its ranking assessment based on the mobile version of a site rather than the desktop.

The Dashboard & Reporting Tool for Spreadsheet Data

• High-quality content attracts and engages readers, encouraging longer page visits and lower bounce rates.
• Every page should be wrapped in an H1 tag and include your target keyword where it makes sense.
• Think about the last time you needed a nearby service — maybe a coffee shop, a plumber, or a pet store.
• With the right combination of Shopify SEO tracking and indexing tools.
• Keywords like “what is,” “how to,” or “benefits of” are common here.

Custom store listings are versatile, allowing you to create unique experiences for carefully targeted users. They’re significant for ASO because they positively impact conversion rates (a ranking factor). Google Play optimization involves improving an app’s visibility and performance on the Play Store through app store optimization (ASO) techniques. This includes refining the app title, description, and keywords, using high-quality visuals, and enhancing user experience to drive downloads, engagement, positive ratings, and reviews. Did you know 95% of search traffic goes to the first page of Google search results? That means that if your site doesn’t rank in the top 10 results for your target keywords, not many people will find or visit it.

E-A-T Your Authority

However, longer, comprehensive articles (typically 1,500 words or more) tend to perform well for SEO, as they often cover topics more thoroughly. Quality content also builds credibility and trust as well as increases the likelihood of earning backlinks and social shares to rank your blog on Google. The better you know your rankings, the more you can focus on what works and what needs to be improved. Understanding rankings can be easier if you use an SEO glossary to learn all the key terms and concepts of the ranking tools. Then, check all the keywords the page is ranking for and their position.

Now you’ll be able to track your local rankings around the exact location of your company. For multiple business locations, simply create more projects (you can use as many projects as you need in Rank Tracker, no limits there). What’s more, you can specify the location to track your positions as if from a specific street address. For that, click Add Custom next to the Google Maps button on the list of the search engines and specify the location in the new window. Structured data lets Google better understand information about your business. Schemas for local businesses can be applied to the address, opening hours, social media profiles, etc.

Not only should you audit your brand and content regularly, but it’s also key that you monitor your SEO results. While it won’t improve your SEO directly (Google won’t know about this step), if you don’t know how much organic traffic you’re getting, what’s the point? This also helps you to double-check that you are, in fact, ranking for all the keywords that you’re targeting. Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable for driving traffic to your site.

Topic clusters are also beneficial from a user experience perspective. It makes your content easier to navigate and readers will realize that they don’t have to go to multiple sites to find what they’re looking for. Keep in mind that with Google Ads, you pay per click, meaning that any time someone clicks on your ad, you incur a cost. (Read up on how much it costs to advertise on Google.) Also, note that many people skip over online search ads to get top organic results.