Google Maps SEO isn’t a set-it-and-forget-it process — ongoing tracking and adjustments are essential to stay ahead of competitors and maintain strong visibility. Regularly monitoring your performance helps you identify what’s working and where improvements are needed. To avoid this, make sure your NAP matches exactly across your Google Business Profile, website, social media, and all online directories. If your business has ever changed locations, phone numbers, or branding, check for outdated listings and update or remove any incorrect information.

Leverage Social Media Platforms

It should be easy for users and search engines to find their way around your site. Not only should your pages be straightforward to navigate, but it should also look professional and attractive. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites.

• Also, you can take help from experienced link building specialists.
• In Google’s eyes, backlinks indicate that others value your content.
• Google wants to see outbound links from you as an indicator that you’re participating in the web’s ecosystem of sharing information.
• Despite its importance, The Search Engine Shop’s Brendan Tully notes, “we see thousands of websites every year and one weird thing that almost all of them have is poor on-page SEO.

Make your content readable

There are lots of different types of rich results—articles, breadcrumbs, events, FAQs, how-tos, job postings, FAQs, and more. It can sometimes be easier to get a post to move from position nine to position four than from, say, page nine to page four. Not only that, but the former will drive a much bigger increase in traffic than the latter.

Helpful Content System

One of the best ways to target relevant keywords is by coming up with a content marketing plan. By regularly publishing SEO-optimized blog posts, white papers, and case studies, you’ll give your business additional opportunities to rank in local search results. Start by running a full audit with tools like Screaming Frog and Google Search Console to identify broken links, duplicate content, and indexing errors.

SimilarWeb stands out for its detailed and actionable insights into website performance and competitive landscape. Its intuitive interface and comprehensive data make it easy to understand complex metrics, helping you make informed decisions to improve your digital marketing efforts. Whether you’re looking to gain a competitive edge or optimize your site for better performance, SimilarWeb is SEO Anomaly a valuable tool in your SEO arsenal.